TY  - BOOK
AU  - Jan,Zimmerman
TI  - Social media marketing all-in-one for dummies, 4th edition
SN  - 9781119330394 (pbk)
U1  - 658.872 23
PY  - 2017///
CY  - Indianapolis, IN
PB  - John Wiley and Sons
KW  - Internet marketing
KW  - Internet advertising
KW  - Electronic commerce
KW  - Social media
N1  - [Typographic symbols and accents removed for systems compatibility.]
N2  - "Marketing your business through social media isn't an option these days--it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach--and keep--more customers, make more sales, and boost your bottom line."
ER  -